Acting with Responsibility - Prof. Dr.
Martin Winterkorn and Bernd Osterloh discuss the contribution made by
Volkswagen Group to sustainable development.
The Volkswagen Group operates more than
90 production facilities in 18 European countries and 8 countries in
America, Asia, Africa and Australia. More than half a million people
now contribute to the Group’s success. Can any other business
enterprise make similar claim to having globality and diversity as
its own attributes?
As the Group grows, so does its
responsibility – to offer good and safe places of work; to ensure
training and opportunities for the next generation; for education,
science and culture; for a society in which every single person can
develop their talents and above all: for an intact environment.
As an enterprise driven by value,
Volkswagen has always sought to achieve a balance with its
stakeholders. The granting of equal status to the aspects of revenue
and employment is one of the unwritten principles of our corporate
constitution. And will remain so.
Acting responsibly has always been part
of our corporate culture. We understand social responsibility as
being the ability to harmonise our business activities with the
long-term goals of (a global) society. Anyone wishing to check
whether and to what extent we achieve this should first look at our
products, then see how we procure and produce, and thirdly at the
efforts with which we, as upstanding corporate citizens, seek to
promote and further develop cooperative structures with and within
our social environment.
This is why Volkswagen does not choose
its partnerships and projects indiscriminately, but rather according
to whether they match our mobility activities or are situated close
to a site and are beneficial to people both inside our
factories and beyond the factory gates.
This brochure is intended to illustrate
that CSR is practised far beyond our home market of Germany in
all markets and regions within the world of Volkswagen in a fashion
adjusted to meet and reflect local needs and resources.
Find out more about our road traffic
education project “The Seventh Sense” inChina, about the
voluntary social engagement of our workforce in Pacheco/Argentina and
the sports and educational activities in South Africa and Brazil
under the motto “A chance to play”. Take the time to read about
the green factories recently constructed in Pune/India and in
Chattanooga/Tennessee in the USA. Learn more about the Green Fleet
programme organised jointly by Volkswagen Leasing and German nature
conservation federation NABU, as well as details of the fantastic
planting project in Popocatepetl, close to our Puebla plant in
Mexico.
The list of outstanding projects and
initiatives is long. It demonstrates that at Volkswagen, CSR is more
than a reaction to external pressures and expectations, but instead
has long been an in-house initiative that has evolved into a force in
its own right for better competitiveness as well as technical and
socioecological innovation. It is definitely no coincidence that
Volkswagen is achieving business success at a time in which the
principle of responsibility towards both people and the environment
has gained validity in business enterprises across the globe – find
out for yourself!
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