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martedì 6 novembre 2012

Mercedes-Benz Starts with Record Sales into the Fourth Quarter


Dr. Joachim Schmidt:
• "With our October sales record we have started successfully into the fourth quarter. Our new models, spearheaded by the new A-Class and B-Class, are giving us significant tailwind.“
• “We are expecting a new worldwide sales record for the full year as well.“
• “In our currently largest market, the U.S., we are on record course with high growth rates and can thus again secure our market leadership since the beginning of the year.”
• High growth rates in Western Europe, primarily in France
and UK
• Mercedes-Benz most registered premium brand in Germany and the USA since the beginning of the year
• New models with very positive customer response:
GLK with record sales, high growth rates for G-Class
Following up on the record sales in the first three quarters, Mercedes-Benz posted a new sales record in October as well. With 109,632 vehicles delivered, the record of the same month in the previous year was topped by 6.0%. Thus, the brand has sold 1,074,558 vehicles (+5.1%) since the beginning of the year, which is also a new record.

The Mercedes-Benz Cars division likewise posted new record highs both in October and the year to date. Last month, the company delivered 118,609 units (+6.2%) of the Mercedes-Benz, smart and Maybach brands to customers. The total for January to October came to 1,162,519 vehicles (+4.9%).
Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: "With our sales record in October we have started successfully into the fourth quarter. Our new models, spearheaded by the new A-Class and B-Class, are giving us significant tailwind. We are expecting a new worldwide sales record for the full year as well. In our currently largest market, the U.S., we are on record course with high growth rates and can thus again secure our market leadership since the beginning of the year. “
In Germany, Mercedes-Benz sold 23,270 vehicles in October. Thus, sales increased 3.0% compared to last year. The top favorites were the new compact models of the A-Class and B-Class, the M-Class and the facelifted GLK model. In the full year to date, sales in Germany are at 214,028 units (+0.7%). The brand thus remains marketleader on its domestic market since the beginning of the year.
In the remaining Western European market (without Germany), Mercedes-Benz posted strong sales in October. With deliveries of 22,543 new vehicles the brand recorded a plus of 7.4% – primarily also thanks to the first deliveries of the new A-Class. Thus, Mercedes-Benz could gain additional market shares almost everywhere in Western Europe. With 246,247 units recorded since the beginning of the year sales are slightly above the previous year's level (+1.0%). The brand with the star posted particularly high growth rates in October in France (+19.9%), Belgium (+26.0%) and Switzerland (+11.5%). With a sales increase of 10.7% since the beginning of the year, the company even posted a new sales record in the UK.

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